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	<pubDate>Tue, 12 Jan 2010 22:34:16 +0000</pubDate>
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		<title>Do Attitudes Dictate the Consumers Behavior, or Vice-Versa?</title>
		<link>http://www.dicreative.com/BCRE8V/2010/01/do-attitudes-dictate-the-consumers-behavior-or-vice-versa/</link>
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		<pubDate>Tue, 12 Jan 2010 22:30:04 +0000</pubDate>
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		<description><![CDATA[As an agency, for years I always thought that attitude dictated behavior.  We usually grow up in an environment where we learn our attitude about certain things, thus dictating our behavior.  What I&#8217;ve learned, is that behavior can dictate attitude as well.  What we experience in life, or in our purchases, can definitely dictate our [...]]]></description>
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		<title>Is Advertising &#038; Marketing the Same Thing?</title>
		<link>http://www.dicreative.com/BCRE8V/2008/10/is-advertising-marketing-the-same-thing/</link>
		<comments>http://www.dicreative.com/BCRE8V/2008/10/is-advertising-marketing-the-same-thing/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 19:35:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<category><![CDATA[advertising]]></category>

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		<description><![CDATA[Okay, here&#8217;s a formal definition of each term:
Advertising:  The paid, public, and non-personal announcement of a persuasive message by an identified sponsor to its existing and potential customers.
Marketing:  The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers.
So, by these definitions, it&#8217;s fairly easy to see [...]]]></description>
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